Pointlessblog. Zoella. FunforLouis. JacksGap.
Household names for a new type of audience.
Also know as Alfie Deyes, Zoe Sugg, Louis Cole and Jack Harries these ‘vloggers’ have a combined audience of 14.4 million and that figure is growing by the minute. These are just four of the hundreds, maybe thousands, of successful vloggers out there who provide content to a large online audience. Whether their videos are beauty tips (Zoella), daily travel vlogs (FunforLouis), gaming videos (Pointlessblog) or short films (Jack’sGap), yet each vlogger is not set on one particular type of content. For example Deyes (Pointlessblog), runs 3 different extremely successful channels.
| Channel Name | Subscribers | Overall Views | Typical Content |
| PointlessBlog | 3,250,601 | 152,912,801 | Topical sketches and collaboration videos with other vloggers. Also includes videos know as hauls where vloggers show items they have ‘bought’ from particular shops, often sponsored videos. |
| PointlessBlogTV | 1,627,919 | 90,607,205 | Daily vlogs that simply show his day to day activities, similar to FunForLouis. These videos also often contain guest apperences from other famous vloggers. |
| AlfieGames | 1,111,581 | 58,740,059 | Gaming videos, similar to the likes of PewDiePie (Youtubes most subscribed to channel). Gaming videos are considered to be the most popular videos on Youtube. |
Unsurprisingly, due to the amount viewers these vloggers gain they will often advertise items in the videos. This is present more in videos from Sugg (Zoella) who often advertises beauty products and clothes, usually offering a discount code and a link to the website. In fact in April of this year the Daily Mail reported that vloggers such as Zoella are taking away £20,000 a month mentioning beauty products and clothing lines in their videos.
Zoella has now also become a brand with a beauty range deal with Superdrug and a novel titled ‘Girl Online’. The book is released on the 25th of November under Penguin Publishing and is also tipped to top the Christmas book charts.
Vloggers such as Louis Cole don’t often advertise products in their videos but they do advertise travel companies in return for free holidays, flights and tours. While this is true they use sponsorships to enable them to create more interesting content for their viewers. For example Cole recently took to a trip to the Amazon Jungle sponsored by Amazon Gero trips, he created 5 daily vlogs on the trip there and advertised them in every video. Viewers often comment about how disappointing sponsorship can be, often claiming the creator is selling out, yet this particular video shows how incredible the experience was rather than bombarding the viewer with adverts.
I feel like using vloggers to market a service rather than products bodes well with viewers as they tend to be far more interested in a round the world trip than a free audiobook from Audible.com! Service advertising also shows how much of an amazing time the creator had.
Below I have linked all the main channels of vloggers mentioned in this blog:
Zoella: www.youtube.com/user/zoella280390
Pointless Blog: www.youtube.com/user/PointlessBlog
FunForLouis: https://www.youtube.com/user/FunForLouis
JacksGap: https://www.youtube.com/user/JacksGap
Cathryn Appleton 